While High End Standup Paddle Board Prices are Getting out of Reach, Jimmy Lewis Offers $400 off all 12'6 Race SUPs all Summer Long.

YOLO Board is excited to announce the addition of Kathryn McCann – a California-based SUP Yoga expert to the YOLO Board Elite Rider Team.  Photo by Shelly Swanger of Shelly Swanger Photography

Surf Technicians, LLC ("Surftech") announced that it has taken a significant step to deepen its partnership with Cobra International, the world leader in composite fabrication.

BIC Sport, world leader in watersports, is excited to·announce its partnership with SUP Fitness pioneer Nikki Gregg.  Watch the video and read more here.

Join FCS SUP live tonight with Candice Appleby and Danny Ching who will answer your questions on racing, training and all things SUP.  You can even win FCS prizes, including fins, car gear and access to an elite paddling clinic in your area - but only if you are at your local participating FCS retailer tonight! #FcsTalk13

Join FCS SUP live with Candice Appleby and Danny Ching answering your questions on racing, training and all things SUP. · Win FCS prizes, including the chance to attend an elite paddling clinic in your area - but only if you are at your local participating FCS retailer on April 24th! #FcsTalk13

Chaco and Boardworks Join Forces to Grow the Sport of Stand Up Paddling with a tour that will visit over 30 sites across the nation.

Starboard is pleased to announce that Benoit Carpentier (Benoit CarpentierDOB: 15/02/1996) of Brest, France will join the 2013 International SUP Dream Team.  Photo Credit: John Carter

SIC (Sandwich Islands Composites) MAUI is pleased to announce industry vet, John Griffith, as Global Brand Manager.  John brings 25+ years of industry experience to SIC and will be the driving force in the brands global proliferation.

Team RidersKaren Mirlenbrink will add her talents to the growing team of sponsored elite SUP racers and brand ambassadors·Santa Rosa Beach, Fla.