Meet the Co-Founders of Pitaya Plus, the newest superfood to hit the market. Pitaya, similar to the popularized super fruit Acai, is rich in antioxidants, packed with powerful Vitamins C and B and active enzymes but is lower in sugar and calories than Acai. When not operating out of La Jolla, California, Co-founders Chuck Casano and Ben Hiddlestone can be found enjoying the coastal waters of San Diego paddle boarding and surfing.