In this video we see how to easily install the revolutionary LiftSUP handle into your paddleboard.

Shurfing is an online platform that allows users to rent out their personal gear, thus, allowing users that are looking for equipment in a specific area, to find gear that suits their needs.

The Supconnect Summer Gear Guide for 2014, highlighting the best boards, accessories, paddles and extras.

The Supconnect Summer Gear Guide for 2014, highlighting the best boards, accessories, paddles and extras.

Here's 6 big Reasons the LiftSUP is arguably the most useful, multi-purpose and downright handy SUP accessory on the market.

The NEW RED DOT SUPs from Mistral are the perfect board for the first time paddler and are ideal for SUP schools and rental centers.

SAN DIEGO, California - One of the greatest things about being part of a sport/lifestyle like Stand Up Paddling is being able to do it anywhere. Not just around your home town or even other parts of your country, but anywhere around the world - provided there is water. Paddling in other parts of the world allows you to experience a new place in a familiar way, adding a new dynamic to any trip. One of the biggest drawbacks to traveling is the criminal charge that most airplanes place on taking a board. This is why inflatable boards come are so handy. To help us better understand the process of traveling with an inflatable board and what the pro's are, we've broken down five easy points to consider.

Learn how to cut a stand up paddle, step by step, with a video tutorial, interactive slideshow, and a complementary article, coming straight from Bob Long, the owner of arguably the first SUP Shop in California.

SAN DIEGO, California - Fins are one of the most crucial parts of our equipment setup, but we don't always put that much thought into what makes them tick. Without them we'd all be doing 360's on the way down a wave's face - or falling before that happens. This week we asked the new Women's Stand Up World Tour Champion, Nicole Pacelli, about her choice in fin.

SAN DIEGO, California - One of the most interesting items in the Wave Jet quiver is the rescue board, now being adopted by lifeguards across the world. This week we caught up Kelly Virgulto from Wave Jet to find out more about the rescue board and what makes it such a handy tool.

VANCOUVER ISLAND, Canada - Winter presents a tricky dynamic for paddlers. It can be difficult to strike a balance between layering up to stay warm and staying loose. To get some insight into this seasonale issue, we spoke with Dom Moore from Ocean Rodeo about the science behind OR’s thermal layers and dry suits and why they’re so effective for winter paddling in all conditions.

Glide SUP currently has 3 unique river SUP boards, but to understand them, first you need to know the man who created them.  Meet shaper, Ken Driscoll.