How do the SUP Awards work?

The Supconnect Awards, started in 2010, recognize people, brands, products and shops that make exceptional contributions to SUP. They come in two versions: Editor's Choice and People's Choice.

The Supconnect Awards started in 2010 to recognize people who make exceptional contributions to stand up paddling, and they were the first awards in the sport. Winners are not picked on race results alone: the awards aim to give young paddlers positive role models, and to recognize brands, products and shops that raise the bar in their field. Nominees can come from anywhere in the world the sport is paddled.

The awards come in two versions:

• Editor's Choice. Our editors and advisory board choose the nominees. Anyone can vote and comment on each one, and our editors make the final call with that feedback in hand.
• People's Choice. Nominations are open to everyone, and the nominee with the most votes wins.

See who picks the winners, and every past winner on the SUP Awards page.

Updated November 2026