Standup for the Cure Announces 3rd Annual Muskegon Event

MUSKEGON, Michigan – Standup for the Cure (SUFTC), alongside its national sponsor, Boardworks Surf and Barefoot Wine, Title Sponsor Spectrum Health Cancer Center and Presenting Sponsor, Mercy Health, is excited to announce their third Muskegon event. The team, led by Executive Director Dan Van Dyck and local Co-Chairs Shawn Taylor Norden and Dianne Hoofman, will be hosting the event at Harbour Towne Beach on beautiful Muskegon Lake on July 07, 2018. This will be Standup for the Cure’s second stop for 2018 as part of a series of nationwide events aimed at raising money to support local health systems that screen for and treat breast cancer. SUFTC’s mission is to help women find breast cancer early (when it is most treatable) through education, awareness, screenings and research while building a supportive, compassionate community.

“Standup for the Cure’s focus is to introduce non-paddlers to the healthy lifestyle of standup paddling, while building a supportive community bound by the desire to rid the world of breast cancer,” stated Executive Director Dan Van Dyck. “Working with the local affiliates of Susan G. Komen, we’re able to ensure that every dollar raised is put toward great programs that help women in Muskegon and fund global, leading-edge breast cancer research.”

The Standup for the Cure Event features instruction from top local paddle board experts as well as FREE breast cancer and melanoma screening by Mercy Health, live music and a health and fitness expo. Attendees will also enjoy a great festival with catered lunch, courtesy of KJ Catering, and beverages. Boardworks Surf, Standup for the Cure’s national sponsor, leads the visionary family of partners which includes Spectrum Health Cancer Center (Title Sponsor), Mercy Health (Presenting Sponsor), Tom DeVoursney (Presenting Sponsor), Shape Corp, KL Outdoor, Barefoot Wine and Bubbly, and Meijer (Gold Partners) and a number of local supporting partners and vendors.

“We were thrilled with the success of Standup for the Cure and hope to beat last year’s attendance of 700+ participants and over $80,000 raised” said Shawn Taylor Norden, event co-chair, Standup for the Cure Board Member and breast cancer survivor. “Accurate and timely screening is vital for identifying breast cancer at an early stage and we know that breast cancer is most treatable when found early. Between the programs we’ll fund with the money raised and the exams happening right on site, this event really is a lifesaver!”

Online Registration is now open!

Standup for the Cure and their signature paddle boards from Boardworks. | Photo: Dale & Karen Photography

Event Details:

• Location: Harbour Towne Beach, Muskegon, Mich.
• Date: Saturday, July 07, 2018 from 9:00 a.m. to 3:00 p.m.
• For Beginners: Standup Paddleboard Clinic SUP Clinic for beginners
• Events: Kid's race, 5K expert and Fun “Sea of Pink” paddle
• Other things to do: Industry Health and Fitness Expo with free screenings for Breast Cancer, Live Music, Catered Lunch and Happy Hour with Michelob Ultra and Barefoot Wine, SUP lessons and Demos as well as a
• Sweepstakes Drawing and Silent Auction
• Sponsorships & Expo Space are still available: Contact Dan Van Dyck: [email protected]

In support of the fight against breast cancer, participants can sign up as a team or individual through the Crowdrise website More information and event details can be found here, via Twitter at @StandUp4TheCure, and on Facebook @StandUpfortheCure.

About Standup for the Cure

Standup for the Cure is a non-profit, 501c3 formed for the express purpose of raising funds and awareness for early breast cancer detection while building a compassionate, supportive community Founded in 2011, Standup for the Cure is fully supported by generous donations from their presenting and title partners and a host of Vendors and Volunteers who take part each year. Standup for the Cure has now raised over $1,100,000 for local affiliates of Susan G. Komen including their most recent donation of $65,000 to the Orange County Affiliate from the Newport Beach, CA SUFTC.

About Susan G. Komen Michigan

Komen Michigan is an independent, local non-profit organization that is dedicated to combating breast cancer. 75 percent of the organization’s net proceeds go towards programs and funding grants to local hospitals and community organizations that provide breast health education, screenings, diagnostics and survivorship programs for underserved men and women in Michigan.

The remaining 25 percent of net proceeds funds global, leading-edge research focused on the prevention of, and cures for, breast cancer. Komen Michigan’s mission is to save lives and end breast cancer forever by empowering people, ensuring quality of care for all, and energizing science to find the cures. For more information call 616-752-8262 or visit komenmichigan.org.

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.