Starboard SUP announced this week that they will be launching a new initiative – growing the National Grassroots Team Program in the USA by enlisting 100 new Brand Ambassadors. “We see a lot of potential in the US market,” said Starboard CEO and brand visionary, Svein Rasmussen, “…and it all starts on the front lines with passionate locals who, like us, want to take SUP to the next level".

17-year-old Elle Chase isn’t like most juniors in high school. Elle is a full-on SUP businesswoman with her extremely successful stand up paddle and kayak rental and sale business, Chase Crew, located in Ottertail, Minnesota.

The 4th Annual Chattajack paddle board and kayak race is set to go off this weekend and it's guaranteed to be a great race and bigger than ever. The Chattajack is a 31-mile SUP/Kayak race in Chattanooga, Tennessee with the Chattajack course running the length of the Tennessee River gorge.

Australian Beau Nixon recently went on quite the adventure with his family while visiting the U.S. Beau and his family took a 10-day, 193km paddle down the Green River in Utah. Watch his journey and see what adventures he and his family faces while on the river.

Following the tragic events that took the life of paddler Andres Pombo in the days leading up to the 2015 Naish Columbia Gorge Paddle Challenge, SUP athlete and enthusiast Brett Downen gives his take on why wearing a leash and a PFD on the Columbia Gorge is not only a good idea, but an absolute necessity.

Steeve Fleury and Robert Etienne went on a inspiring SUP expedition Saturday June 13th 2015. They crossed the line of the Bol d’Or with some 500 sailboats to make through an epic day on lake Léman, marked by many challenges. Read more about the expedition here.

The Stand Up Paddle Industry Association (SUPIA) has recently announced the dates and opened registration for their annual 2015 SUPIA SUMMIT. SUPIA is the trade organization that handles all businesses of stand up paddle boarding.

The 2015 Supconnect Awards in partnership with the AWSI and presented by Turtle Bay is extending the voting period for the 2015 Editor's Choice portion of their awards. The Supconnect Awards started in 2010 as a way of recognizing individuals that made exceptional contributions to the sport. As such, it’s the world’s first and original awards in the stand up paddle industry.

In case you missed the television broadcast of the 2015 Payette River Games you're in luck because we've got the video broadcast here for you! Watch this full replay of the Payette River Games TV broadcast that aired on CBS Sports Network.

Meet the Co-Founders of Pitaya Plus, the newest superfood to hit the market. Pitaya, similar to the popularized super fruit Acai, is rich in antioxidants, packed with powerful Vitamins C and B and active enzymes but is lower in sugar and calories than Acai. When not operating out of La Jolla, California, Co-founders Chuck Casano and Ben Hiddlestone can be found enjoying the coastal waters of San Diego paddle boarding and surfing.

If you were unable to make it to the Payette River Games this year, fear not because it will be broadcast on CBS Sports this Saturday, July 11, 2015 at 12:00pm EST. One of the Presenting sponsors of the event, Werner Paddles provided excellent inside coverage of the event adding to the awesomeness that is the Payette River Games.

There is only one week left in the SIC Maui (Sandwich Islands Composites) Charitable Acts contest where the winner receives a SIC X-12.6 Air-Glide inflatable stand up paddleboard.