OAHU, Hawaii - The Waterman League is proud to announce a new and high profile territory for 2016 as it establishes formal representation in Canada, with a groundbreaking event in the works right at the heart of its City, in Toronto.
The Waterman League, headquartered at Turtle Bay on Oahu’s North Shore, owns and manages the World Championship platforms for the sport of stand-up paddle boarding. Their Mission is to represent the global world of Ocean Sports as a unified collective, and to revolutionize the connection between its cultural dynamic and a mainstream audience. Stand-up paddle boarding is North America’s fastest growing participation sport and Waterman plans to launch a World Series event in Toronto in 2016.
“We’re excited to bring the first SUP World Series event to Toronto, a market we expect to attract avid participants, fans of the sport and corporate sponsors who see the value in our demographics” said Tristan Boxford, CEO, Waterman League.
The Greater Toronto Area and surrounding communities have embraced the sport. The Stand-up World Series will showcase, world-class athletes, mass participation, youth activations, festivals, customized clinics and celebrity/media special events. The Waterman League with support from local vendors will be responsible for managing all aspects of the event, including operations, competition, hosting, corporate partnerships and media.
Glenn Young, former SVP with IMG and longtime executive in the sport marketing industry, will represent the Waterman League as it’s Canadian Director. “SUP is more than just an event, it’s a lifestyle activity that is growing in popularity across NA and around the world. We believe Toronto is the perfect city to host a new World Series event”, said Young.
Young will also support the league, working with local investors, media and potential global sponsorships.