Stand Up Paddle Company, Laguna Beach’s premier West Coast SUP store recently signed the world-renowned SUP athlete, critical waterman, and undisputable the world’s greatest ocean paddler Jamie Mitchell.

Slater Trout is far from your average teenager. Florida born and raised and where he learned how to surf on the Gulf, Slater’s family moved to Maui when he was 10 where his eyes were first opened to the sport of SUP by his father Casey.

On Friday (November 20th) at 6pm, stand up paddle (sup) enthusiasts will be gathering at Legends Surf Shop in Carlsbad, CA to view the first installment of Stand Up Paddle TV, which is scheduled to air every third week of the month on iTV San Diego.

After a series of wildly popular events for Stand Up Paddle TV, My Local Lineup will be holding yet another party with free drinks, snacks, and raffle, but this time in Dana Point, CA at the Paddle Surf Warehouse.

Of the many newfound benefits of stand up paddling, staying fairly dry and warm is undoubtedly one of them, especially if you’re in the northeast of the US in a place like Maine.

Santa Cruz is on its way to have the first fully dedicated stand up paddle shop in Northern California. As the explosive growth of the sport continues to sprawl its tentacles around the globe, this comes as no surprise.

Rusty Preisendorfer and Boardworks Paddle Division are holding a Stand Up Paddle Demo Day on February 03, 2010, from 8am-10am at La Jolla Shores in San Diego. There will be several different Rusty Sup Boards to try.

The staff from Patagonia Cardiff will be meeting at Bonita Cove in Mission Bay to demo some paddleboards, meet world-class shapers Joe Bark and Brian Syzmanski (NCP), and learn about this fun and growing sport.

On Saturday (December 5th, 2009), K5 Oceanside is opening its doors as an exclusive stand up paddle (sup) shop, offering a barrage of models, accessories, and apparels, including everything from boards and paddles to hats and t-shirts.

Matt Wise is preparing to race at the next level after garnering big victories in national elite level SUP competition in 2013.