Starboard SUP is proud to launch SUP Polo, a game that is predicted to steer the future of SUP as a team sport.

OluKai Launches #AnywhereAloha in Los Angeles. Brand Spreads Aloha in Los Angeles Celebrating Campaign Launch with Music, Drinks and Live Mural Art Honoring Polynesian Culture.

Want to know how the LiftSUP handle can boost your race performance? Get a handle on it! Here are six ways on how LiftSUP can boost your race performance, in and out of the water!

Final details of this dramatic Grand Slam event in Brazil are still pending, with Official information to follow early next week. Also, updates for the European Cup, Chigasaki Pro, and more.

Hawaii's World Tour Opener draws record viewing online, sees dramatic action and crowns 2 worthy Champions. Also, an update on the upcoming event in Brazil.

Join world renowned yoga teachers Dashama Love and Amber Zuckswert for yoga, meditation, massage, and enlightening workshops that will leave you feeling rejuvenated.

Laird Hamilton, one of the best watermen in the world, has been down in New Zealand doing what he does best and has been featured as an ultimate waterman in preparation for the upcoming event.

Comprised of various elements, Imua Family Services and Title Sponsor BLUESMITHS Crafted Waterwear are proud to announce the Fourth Annual Paddle Imua on Saturday, May 9th, 2015.

Aloha Was Born in Hawaii But It Is A Spirit Not Bound by Geography: OluKai Presents #AnywhereAloha. OluKai pairs influencers from Hawaii with mainlanders in California, Oregon and Florida for three part campaign.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.