Starboard SUP announced this week that they will be launching a new initiative – growing the National Grassroots Team Program in the USA by enlisting 100 new Brand Ambassadors. “We see a lot of potential in the US market,” said Starboard CEO and brand visionary, Svein Rasmussen, “…and it all starts on the front lines with passionate locals who, like us, want to take SUP to the next level".

The beautiful beaches of Ocean City, Maryland will be offering more than just sunshine, golden sand and surf this summer. On Saturday, July 16th, 2016 the Ocean Games will be hosting its 4th annual athletic event starting at 10:00 am just off the Boardwalk at Caroline Street.

The Waterman League is proud to announce a new and high profile territory for 2016 as it establishes formal representation in Canada, with a groundbreaking event in the works right at the heart of the city of Toronto.

Art In Surf recently just released their 2016 catalogue highlighting all of their new and popular designs hitting the racks in 2016. Take a look...

Can you believe 2015 is almost over?! With the holidays right around the corner, it's time to think about getting something awesome for the SUP'er in your life so here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market.

With cloudy weather, winds at a strong 25-30 knots and the temperature really low, organizers were facing the worst case scenario, just one day before the race, which was postponing or even canceling the race. On race day, 167 paddlers were given the go-ahead to take part in a challenging day on the water for the 5th annual Corinth Canal SUP Crossing.

At the 2015 French National SUP Championships it was European powerhouses Titouan Puyo and Celine Guedson who took the 2015 championship. After a long weekend of racing, Puyo and Guedson slayed both the long distance race as well as the technical race for the men and women, giving the the two athletes an outstanding lead against their competitors and the overall victories for the event.

Originally from Hungary but now living and calling New Zealand home young paddlers Daniel and Bruno Hasulyo are Starboard SUP's newest members to their stacked roster of talented athletes. Here, Daniel Hasulyo dishes on what it is like joining one of the best teams in the sport of SUP.

Team Riviera Paddlesurf traveled down to the beautiful Tahitian paradise in French Polynesia for the 2015 Air Tahiti Nui Paddle Festival. Team Riviera recently dropped this highlights video from their trip to Tahiti and it's awesome.

The annual Painkiller Cup, the Caribbean’s most exciting SUP race, has announced it will be on January 23, 2016. Offering a minimum $10,000 purse, the event features a 14-mile downwind relay race with a finish at the famous Soggy Dollar Bar on Jost Van Dyke.

In stand up paddle racing, knowing how to do a buoy turn efficiently and correctly is a skill all SUP racers aim to accomplish. In this How To Video from SIC Maui, SIC's Global Athlete Kenny Kaneko breaks down the steps on how to do a buoy turn with precision and style. Take a look.

With new shapes and updated features, the Boardworks inflatables have never been better! Boardworks has created brand new inflatable SUP models for 2016, as well as new features and graphic updates on previous models.