urftech, a global leader in paddle board manufacturing, is thrilled to unveil its highly anticipated 2024 lineup of stand up paddle boards (SUPs).

Research shows that taking photos decreases the ability to remember lived experiences, according to a study published in the Journal of Applied Research in Memory and Cognition that detailed two experiments. However, for those who want to preserve their adventures paddleboarding while still living in the moment, video recording may just be the way to go.

Introducing the new Rocket Ship Turbo (RST) dugout all-water raceboard, a remarkable fusion that redefines SIC Maui’s all-water race category.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, accessories, and of course boards for everyone from a beginner to the advanced SUP'er for the 2024 Spring paddle boarding season, so there's sure to be something in this guide for everyone!

Starboard is excited to release the new Starboard Race range: the most winning All Star and the Sprint being the fastest flat-water racing board.

We've put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from beginners to the advanced SUP'er, so there's sure to be something in this guide for everyone!

Between wind, weather, chop, swell, no babysitter, working too many hours and missing daylight, and a plethora of other reasons, sometimes the day just doesn’t allow for getting on the water. So, while we can accept the fact that indoor SUP training definitely is not as stress-relieving and euphoric as actually being on the water, it does have quite a few benefits. And when done appropriately, can be affordable AND highly effective.

There are tons of tools, gadgets and accessories that can be paired with paddle boarding to make your experience even better. Here, we’ve listed a few accessories for your SUP that are an awesome addition to your everyday paddles.

After more than 6 weeks of deliberation the staff here at Supconnect is excited to announce the 2023 Gear of the Year Awards winners from our 14th Annual Supconnect Awards.

TAHE, a trailblazer in water sports innovation, proudly introduces the 11'6 E-Breeze Performer, an extraordinary electric stand-up paddleboard (SUP) designed to elevate your aquatic adventures.

Starboard, a leading innovator in paddleboard technology, is thrilled to unveil its latest masterpiece, the Gen-R, a cutting-edge model poised to redefine the landscape of surf racing and all-around paddling.

After personally paddling, weighing, and thoroughly testing 200+ boards, our expert staff has selected the best stand up paddle board 2023 models. These are designated by the "A" grade and organized by categories (inflatable, all-around, touring, etc).